Archive for the Marketing Category

Positive and negative aspects of Marketplaces

Positive and negative aspects of Marketplaces

When a SME decide to start selling products on the Internet, one of their greatest fears is the subject of costs, in order to implement a webpage. This makes that tis type of companies many times desist from entering to this great media, that brings opportunities to

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Which one is better: Advertisement in Google or Facebook?

Which one is better: Advertisement in Google or Facebook?

When we think about online advertisement, even though we have many options, the first sites in which we want to invest are the biggest: Facebook and Google. Each one of these sites has positive characteristics when compared to the other. On this post I want to talk

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Launch of the Mailing List Aceleración.com

Launch of the Mailing List Aceleración.com

A couple weeks ago I told my readers some of the new project we have at An Entrepreneur Blog and Inversiones Gómez Montes S.A.S. for the year 2015. One of the news I announced that day, is that we were going to launch a new mailing list,

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Retargeting, a useful variable for online advertising (part 4)

Retargeting, a useful variable for online advertising (part 4)

In these series of articles I have been writing about retargeting and I have been able to share with my readers some subjects that are basic in order to understand this practice. Before you continue reading I recommend you to read my previous posts in which I

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Retargeting, a useful variable for online advertising (part 3)

Retargeting, a useful variable for online advertising (part 3)

Gradually, I have been introducing with these series of articles important elements about retargeting. Therefore in the first part of these series I presented the meaning of this concept and how is it different form traditional online advertisement. The second article was written to explain the general

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Retargeting, a useful variable for online advertising (part 2)

Retargeting, a useful variable for online advertising (part 2)

As I mentioned on my last post, retargeting has become very popular on the last years. This is the reason why I decided to write a series on this subject, so that entrepreneurs and businessmen understand more about this practice, which commonly performs very well. In the

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Retargeting, a useful variable for online advertising

Retargeting, a useful variable for online advertising

At An Entrepreneur Blog, additional to writing about entrepreneurship subjects, we have been talking about many tools that can be used in businesses and that can help entrepreneurs, but also experienced businessmen. This is the reason why in this post and in the next ones I will talk

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Marketing Strategies to Non-Clients (part 2)

Marketing Strategies to Non-Clients (part 2)

I started this series of articles thinking in marketing strategies that are not centered in people that are not our actual potential clients. Therefore in the first post of the series I wrote about the strategy that Boeing has been using on the last years especially with

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Marketing Strategies to Non-Clients (part 1)

Marketing Strategies to Non-Clients (part 1)

In the physical and digital world, almost all companies focus their marketing efforts in their possible actual buyers. Therefor they invest huge amounts of money in radio, television and/or billboards and on the last years also in advertising campaigns on Internet such as SEM and Facebook. However

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