Blue Ocean strategy: exploring less crowded markets

Blue Ocean strategy: exploring less crowded markets

In the last post I wrote for this blog I talked about Reverse Innovation, in which innovation occurs in less developed countries` markets, where many of the basic needs of people in this places are not satisfied and a lot of solutions are not developed in contradistinction

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Achieving Financial Independence as an Entrepreneur

Achieving Financial Independence as an Entrepreneur

One of the goals that every new entrepreneur wishes to achieve is financial independence. I define this financial independence for entrepreneurs, as receiving enough income to live without depending on additional sources, such as a paid job. Achieving this goal is not always easy and can take

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The new innovation trend: Reverse Innovation

The new innovation trend: Reverse Innovation

Innovation has been defined in many ways, but the definition we use in the consulting firm we own with my brother, founder of this blog is: innovation is the insertion of “anything” that can be an idea, a product, a service, or a process, among others, that

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How to use indicators in order to accomplish objectives and evaluate the strategy

How to use indicators in order to accomplish objectives and evaluate the strategy

When an entrepreneur decides to create a business one of the first things in which he has to think is the strategy. With a correct strategy he will achieve a competitive advantage with actions that protrude the company’s potential and in this way the business will achieve

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Creating Strategies for Social Media IV – YouTube

Creating Strategies for Social Media IV – YouTube

For this fourth article, I’ll be talking about the most popular Internet video platform in the world: YouTube. But before I start, let me explain why I believe YouTube is a social network, as many people only see it as a video distribution platform. First and foremost,

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Creating Strategies for Social Media III – Twitter

Creating Strategies for Social Media III – Twitter

For the third article in this series, I will talk about the strategic presence in the second most popular social network in the world: Twitter. Although Twitter is far from achieving the 1 billion active users Facebook says it has, they currently have a respectful 300 million

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Successful entrepreneur’s traits (part 4)

Successful entrepreneur’s traits (part 4)

Taking into consideration what I have written in the series: “Successful entrepreneur’s traits”, in this article I will present the traits number seven and eight that I consider are fundamental for entrepreneurs in order to be successful. The fact that they occupy these positions does not means

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