The Personal Brand model applied to Consulting Firms (part 2)

The Personal Brand model applied to Consulting Firms (part 2)

As I mentioned on my last post in the consulting firms’ traditional model, what they sell is the company’s brand and not the talent of their consultants. According to one of my teachers from university this is a better model because no one becomes essential at the

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The Personal Brand model applied to Consulting Firms (part 1)

The Personal Brand model applied to Consulting Firms (part 1)

When I was at the university enrolled on my E-Commerce degree, I had very good teachers, that at the same time where working for huge consulting firms, well known worldwide. I will never forget that one of these teachers once told me that when you are working

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From Multi-channel to Omni-channel

From Multi-channel to Omni-channel

In the last decades, many companies have created a strategy where one of the objectives was to have some type of presence in many channels, such as physical, call-centers, Internet and Social Networks. This strategy is called Multi-channel and today we see that most companies are using

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Geomarketing: taking advantage of localization information for sales

Geomarketing: taking advantage of localization information for sales

One of the elements that make different companies and their strategies today is the huge amount of information they have in order to make better decisions day after day. In this way one of the greatest concerns of a company today is to have information and this

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Analytic tools to move from a Red Ocean Strategy to a Blue Ocean Strategy (part 3)

Analytic tools to move from a Red Ocean Strategy to a Blue Ocean Strategy (part 3)

In this last article of this series that talks about the tools that can be used in order to achieve a blue oceans strategy in your business or entrepreneurship I am going to talk about a last tool called the ERRC Grid. In order to understand what

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Analytic tools to move from a Red Ocean Strategy to a Blue Ocean Strategy (part 2)

Analytic tools to move from a Red Ocean Strategy to a Blue Ocean Strategy (part 2)

This is the second part of a series of posts I am writing about the different tools that you might use in your company in order to achieve a blue ocean strategy, according to what was written by W. Chan Kim and Renee Mauborgne in their book

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Analytic tools to move from a Red Ocean Strategy to a Blue Ocean Strategy (part 1)

Analytic tools to move from a Red Ocean Strategy to a Blue Ocean Strategy (part 1)

In one of my last posts, I talked about blue oceans strategy and how it differs from a red oceans strategy, according to what was written by W. Chan Kim y Renee Mauborgne in their book “Blue Ocean Strategy”. In that post I summarized what was stated

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