Archive for the Strategic Internet Category

Positive and negative aspects of Marketplaces

Positive and negative aspects of Marketplaces

When a SME decide to start selling products on the Internet, one of their greatest fears is the subject of costs, in order to implement a webpage. This makes that tis type of companies many times desist from entering to this great media, that brings opportunities to

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Exploring Internet niches

Exploring Internet niches

Some posts ago, I explored different business models that where possible with the Internet such as the Long Tail model. This model makes able that stores such as Amazon reach niches and not only sell mass consumption products because with Internet and the minimum costs it implies

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Creating and Defining Metrics 2 – For Internet

Creating and Defining Metrics 2 – For Internet

In the first article of this series about metrics, I introduced this topic and argued that metrics are vital for businesses and for our personal and professional life. For the second entry I will talk about metrics, this time from the perspective of Internet. As I mentioned

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Creating and Defining Metrics 1- For Businesses

Creating and Defining Metrics 1- For Businesses

In our modern world, we can find metrics almost everywhere. We have metrics for both our personal life and business life. They show us our progress and current state, which implies that we can make decisions with this information. A couple days ago I heard someone say

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Some Thoughts about the first Colombian e-commerce study, presented by the CCCE

Some Thoughts about the first Colombian e-commerce study, presented by the CCCE

Some weeks ago the Colombian Ecommerce Chamber (CCCE for its Spanish stands) published the results of the first Colombian e-commerce study. On the results we found that on 2013 (take into account the study was made for 2013 and not 2014) the sales with credit card and

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Learn about Technology on the Video Blog TecnoGerente

Learn about Technology on the Video Blog TecnoGerente

In mid 2014, this Blog and our consulting firm, 360° Consulting, launched a new project called TecnoGerente. In some ways, this new project if an extension of the Spanish version of An Entrepreneur Blog, and why not, the current version you’re reading. My main goal with this

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Which one is better: Advertisement in Google or Facebook?

Which one is better: Advertisement in Google or Facebook?

When we think about online advertisement, even though we have many options, the first sites in which we want to invest are the biggest: Facebook and Google. Each one of these sites has positive characteristics when compared to the other. On this post I want to talk

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Launch of the Mailing List Aceleración.com

Launch of the Mailing List Aceleración.com

A couple weeks ago I told my readers some of the new project we have at An Entrepreneur Blog and Inversiones Gómez Montes S.A.S. for the year 2015. One of the news I announced that day, is that we were going to launch a new mailing list,

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¿Local or International E-commerce?

¿Local or International E-commerce?

Some years ago, when I was studding my postgraduate on E-commerce, I remember a teacher said that if we created an online store to stay in our city we shouldn’t even think in opening it. I know he was exaggerating and that his point was that Internet

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The problem with abandoned strategies and tactics

The problem with abandoned strategies and tactics

One of the biggest challenges entrepreneurs face is starting their new business because in most cases they have to start with little financial resources. Excluding entrepreneurs who have their own money to invest, it is very difficult to find a case in which a project has received

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