Difference between publicity in the physical and online world

Difference between publicity in the physical and online world

Today our users have changed and what they let us do in the various media they reach is very different. In traditional media such as TV, radio, and newspaper we can reach them in an intrusive way, taking them apart from what they are doing –reading, watching

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Is Internet a subject of the manager or the technology department?

Is Internet a subject of the manager or the technology department?

The question that is the title of this post is a subject that many entrepreneurs and businessmen face on their companies. Many times the easier answer is “the cobbler should stick to his last”. In this way managers think that Internet – and in general all the

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Using Social Media and Communities in a better way

Using Social Media and Communities in a better way

In the last years many companies have creates accounts on social media and also communities with forums. Unfortunately many of these companies have created these spaces because they area a trend: not having them doesn’t talks right about my company. However I think that having them and

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The important Internet places for our company (Exchange Media and Shared Media)

The important Internet places for our company (Exchange Media and Shared Media)

This is the last post of this series where I have been mentioning the different Internet spaces where our company and brand should be present. Before I’d written about traditional media (owned, paid and earned) but also of spaces that different authors have described over time such

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The important Internet places for our company (Taken Media)

The important Internet places for our company (Taken Media)

As I’ve been mentioning in this series of articles, traditionally Internet has three types of media where our company should be present: Owned media, Paid media and Earned media. I have been describing all this spaces in my last posts. However on the last years other authors

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The important Internet places for our company (Earned Media)

The important Internet places for our company (Earned Media)

On my last posts I talked about two different places on the Internet where we should be present: owned media; which even if it is totally or partially owned it is ours and we manage it and paid media; which are places we have to pay in

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The important Internet spaces for our company (Paid Media)

The important Internet spaces for our company (Paid Media)

As I wrote in my last post, all businesses should try to conquer different spaces on the Internet. I started talking about owned media such as our webpage and social networks; however being in these places is not enough. Therefor in this post I will talk about

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The important Internet spaces for our company (Owned Media)

The important Internet spaces for our company (Owned Media)

Today, even though we have a company in the physical world; we cannot discard Internet because it is an important place in which we should have presence. The people who are just entering Internet may only think in a website, but the truth is that we can

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Are you willing to listen your clients?

Are you willing to listen your clients?

As consultants many times we have had to learn about the clients of the companies we advice, learning about what they think and feel but many times the question is should we make surveys or focus groups? Focus groups have a great disadvantage that is they don’t

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Retargeting, a useful variable for online advertising (part 4)

Retargeting, a useful variable for online advertising (part 4)

In these series of articles I have been writing about retargeting and I have been able to share with my readers some subjects that are basic in order to understand this practice. Before you continue reading I recommend you to read my previous posts in which I

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