The important Internet places for our company (Earned Media)

The important Internet places for our company (Earned Media)

On my last posts I talked about two different places on the Internet where we should be present: owned media; which even if it is totally or partially owned it is ours and we manage it and paid media; which are places we have to pay in

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Retargeting, a useful variable for online advertising (part 3)

Retargeting, a useful variable for online advertising (part 3)

Gradually, I have been introducing with these series of articles important elements about retargeting. Therefore in the first part of these series I presented the meaning of this concept and how is it different form traditional online advertisement. The second article was written to explain the general

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Retargeting, a useful variable for online advertising (part 2)

Retargeting, a useful variable for online advertising (part 2)

As I mentioned on my last post, retargeting has become very popular on the last years. This is the reason why I decided to write a series on this subject, so that entrepreneurs and businessmen understand more about this practice, which commonly performs very well. In the

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Retargeting, a useful variable for online advertising

Retargeting, a useful variable for online advertising

At An Entrepreneur Blog, additional to writing about entrepreneurship subjects, we have been talking about many tools that can be used in businesses and that can help entrepreneurs, but also experienced businessmen. This is the reason why in this post and in the next ones I will talk

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First Class Service, other type of businesses (part 3)

First Class Service, other type of businesses (part 3)

As I exposed in the first two parts of this series of articles, the first Class service is another way of doing businesses in the Internet, taking high quality services to virtual platforms. In my last post I talked about a transportation service named Uber, which connects

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First Class Service, other type of businesses (part 2)

First Class Service, other type of businesses (part 2)

As I wrote on my last post, the Long Tail model with low prices is an excellent option for online stores and businesses on Internet, because the model takes advantage of many of the benefits this media offers such as cost reduction in many of the processes

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First Class Service, other type of businesses (part 1)

First Class Service, other type of businesses (part 1)

On many of my posts of the blog An Entrepreneur I have mentioned different Business Models that have been successful in Internet such as the Long Tail Model that big ones like Amazon have used. Let’s remember that this model sells a huge extension of niche products

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Physical and virtual stores ¿Allies or competitors?

Physical and virtual stores ¿Allies or competitors?

Many times in my work as entrepreneurial consultant, I have heard some businessman with fear about implementing online stores because they fear this new channel might make them loose sales on their physical store. This is a fear without fundaments because as we will see in this

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From Multi-channel to Omni-channel

From Multi-channel to Omni-channel

In the last decades, many companies have created a strategy where one of the objectives was to have some type of presence in many channels, such as physical, call-centers, Internet and Social Networks. This strategy is called Multi-channel and today we see that most companies are using

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Release of my first book, Internet Strategies

Release of my first book, Internet Strategies

A couple weeks ago I released my first book in Spanish, called Estrategias de Internet, which can be translated to Internet Strategies. My plan is to translate it to English, although I currently don’t have a date for this. I started writing this book about 4 years

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