The last two posts I have written them about the companies Strategic Plan, because this is an important tool that helps managers to perform their work. Therefore, the first post I wrote was about the Mission and Vision Statements and the second post I wrote it about the strategic objectives. I invite you to check both posts before you continue with this one.
However, measuring is not enough, clear goals must be established for each indicator. Sometimes this might turn into a difficult task, especially if we don’t have historic data that might guide us, but in either case we must do our best to determine the goals. In the last example we might establish 15% as a goal in growth rate every year, 50% for each: SMEs and big companies and if for example we have 4 regions a percentage of 25% for each one.
On my next post I will talk about action plans and the people or areas who are responsible for them. Expect this in a few days!
Image taken from Flickr.com