Let’s continue constructing our strategic plan. Remember that in my last post I explained the first element we must define: mission and vision statements. Once we have defined these two elements we can continue establishing the strategic objectives.
When we talk about strategic objectives it is very important to take into account two aspects. The first one is that as it indicates these are strategic. Therefore, we should not be tempted to write tactical objectives. The second aspect is they should be SMART: specific, measurable, achievable, result-oriented and time-limited.
Finally, one last advice. The idea is not to have a million strategic objectives that make difficult the execution and everyday activities. These objectives must be concrete and focused in what your company wants to achieve. You should have between 6 and 12 strategic objectives. Maybe a little more or a little less according to the type of company, but one again avoid the temptation to fill with strategic objectives you are not going to be able to fulfill. And also take into account that if you are going to periodically analyze your strategic plan you will find that some objectives are not important anymore and that you must change them for others that have become more relevant.
Remember that on my next posts I will continue talking about this important subject for companies.
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