At An Entrepreneur Blog, additional to writing about entrepreneurship subjects, we have been talking about many tools that can be used in businesses and that can help entrepreneurs, but also experienced businessmen. This is the reason why in this post and in the next ones I will talk about a term that has become very popular in marketing and online advertisement: retargeting.
Let’s start by the fundamentals: What is retargeting? The definition of this concept states that is a form of publicity in which we try to get to the users that have been visiting previously my web page with different types of online ads. It is very possible that you have been target of this kind of advertisement when you feel an ad is following you in your social networks, Internet pages and search engines, because you previously entered to their webpage.
As you can imagine this process is very different to the traditional process of online advertisement. The reason is because with traditional online advertisement we are reaching people who doesn’t now us and we must present our brand and generate trust. Unlike this traditional model, with retargeting people are likely to know us and trust in our brand. Therefor the message and all the elements of the publicity will be very different.
On my next posts, learn more about retargeting such as how to implement it and how to measure it, which are the subjects of my next article.
Image taken fromFlickr.com