Analytic tools to move from a Red Ocean Strategy to a Blue Ocean Strategy (part 1)

Analytic tools to move from a Red Ocean Strategy to a Blue Ocean Strategy (part 1)

In one of my last posts, I talked about blue oceans strategy and how it differs from a red oceans strategy, according to what was written by W. Chan Kim y Renee Mauborgne in their book “Blue Ocean Strategy”. In that post I summarized what was stated

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