Analytic tools to move from a Red Ocean Strategy to a Blue Ocean Strategy (part 3)

Analytic tools to move from a Red Ocean Strategy to a Blue Ocean Strategy (part 3)

In this last article of this series that talks about the tools that can be used in order to achieve a blue oceans strategy in your business or entrepreneurship I am going to talk about a last tool called the ERRC Grid. In order to understand what

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Analytic tools to move from a Red Ocean Strategy to a Blue Ocean Strategy (part 2)

Analytic tools to move from a Red Ocean Strategy to a Blue Ocean Strategy (part 2)

This is the second part of a series of posts I am writing about the different tools that you might use in your company in order to achieve a blue ocean strategy, according to what was written by W. Chan Kim and Renee Mauborgne in their book

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Blue Ocean strategy: exploring less crowded markets

Blue Ocean strategy: exploring less crowded markets

In the last post I wrote for this blog I talked about Reverse Innovation, in which innovation occurs in less developed countries` markets, where many of the basic needs of people in this places are not satisfied and a lot of solutions are not developed in contradistinction

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