The Personal Brand model applied to Consulting Firms (part 2)

The Personal Brand model applied to Consulting Firms (part 2)

As I mentioned on my last post in the consulting firms’ traditional model, what they sell is the company’s brand and not the talent of their consultants. According to one of my teachers from university this is a better model because no one becomes essential at the

Read more

The Personal Brand model applied to Consulting Firms (part 1)

The Personal Brand model applied to Consulting Firms (part 1)

When I was at the university enrolled on my E-Commerce degree, I had very good teachers, that at the same time where working for huge consulting firms, well known worldwide. I will never forget that one of these teachers once told me that when you are working

Read more