Blue Ocean strategy: exploring less crowded markets

Blue Ocean strategy: exploring less crowded markets

In the last post I wrote for this blog I talked about Reverse Innovation, in which innovation occurs in less developed countries` markets, where many of the basic needs of people in this places are not satisfied and a lot of solutions are not developed in contradistinction

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The new innovation trend: Reverse Innovation

The new innovation trend: Reverse Innovation

Innovation has been defined in many ways, but the definition we use in the consulting firm we own with my brother, founder of this blog is: innovation is the insertion of “anything” that can be an idea, a product, a service, or a process, among others, that

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