Posts Tagged Users

Reinventing Corporate Internet Presence as Key to Success

Reinventing Corporate Internet Presence as Key to Success

About 18 years ago I had my first contact with Internet and it was one of those life-changing moments. This was at my high school and I was maybe 15 or 16 years old back then. The experience was simple, because the connection was quite slow (it

Read more

Marketing Strategies to Non-Clients (part 2)

Marketing Strategies to Non-Clients (part 2)

I started this series of articles thinking in marketing strategies that are not centered in people that are not our actual potential clients. Therefore in the first post of the series I wrote about the strategy that Boeing has been using on the last years especially with

Read more

Marketing Strategies to Non-Clients (part 1)

Marketing Strategies to Non-Clients (part 1)

In the physical and digital world, almost all companies focus their marketing efforts in their possible actual buyers. Therefor they invest huge amounts of money in radio, television and/or billboards and on the last years also in advertising campaigns on Internet such as SEM and Facebook. However

Read more

Tips for better e-mail marketing campaigns (part 2)

Tips for better e-mail marketing campaigns (part 2)

These series of articles I am dedicating it to a subject that has become very popular with Internet: e-mail marketing campaigns. In this way I am pretending to share with our readers some elements that are very important if we want our campaigns to be successful and

Read more

Creating Strategies for Social Media III – Twitter

Creating Strategies for Social Media III – Twitter

For the third article in this series, I will talk about the strategic presence in the second most popular social network in the world: Twitter. Although Twitter is far from achieving the 1 billion active users Facebook says it has, they currently have a respectful 300 million

Read more